Results 1 to 11 of 11
-
01-22-2015, 09:03 PM #1
Smarter people use iPhones, study says
NEW YORK (CNNMoney)
-
01-22-2015 09:03 PM # ADS
-
01-22-2015, 11:10 PM #2
This "study" is riddled with inconsistencies. For starters, Alaska, Montana and Vermont have the highest percentage of iPhone users, yet according to his study, iPhone sales are the highest in the most densely populated states. Uh huh...
Sounds like the author of this study is himself an iPhone fanboi.
-
Post Thanks / Like - 1 LikesDiscGo liked this post
-
01-23-2015, 04:22 AM #32020 Jeep Gladiator (2" Lift, 37" Tires, Falcon 3.3 Shocks, Lockers, Sliders)
2018 Polaris Sportsman XP 1000 (Hunter Edition)
2014 Polaris Sportsman XP 850 HO EFI EPS (Browning Edition)
2009 Dodge Ram 3500 Mega Laramie/Resistol DRW (~800HP/1400TQ)
Yukon Charlies 930 Trail Series Snow Shoes
5.11 Tactical Coyote Boots
The random world and adventures of BruteForce
-
01-23-2015, 12:26 PM #4
What a joke. Chitika is an internet marketing firm, not an unbiased researcher. Their methodology was crap and didn't test for what was claimed in the article. Notice the result is iphone rate usage by state. Nothing about intelligence levels. Look at the source material:
https://chitika.com/insights/2015/iphone-by-state
http://chitika.com/files/iPhone_Usag...context=user/5
As seen in the table and infographic below, iPhone usage rates aren’t particularly correlative with geography or raw population figures. However, following some correlative analysis as presented in this associated white paper, we did find that state-by-state iPhone usage rates did correlate with:
- Education level
- Population density
The relationship also held across median income, however the high correlation in median income and education level resulted in redundancy of this particular variable.
They give no basis for why they can choose one set of data over another and they show no causative effect between any of the correlated variables. They merely chose one that they could manipulate to achieve their ends.
Now lets look closer at the methodology and sample technique.
To quantify this study, Chitika Insights analyzed a sample of hundreds of millions of U.S.-based iPhone ad impressions accessed via Chitika's Cidewalk mobile ad platform. The data were drawn from a date range of December 25 through 31, 2014, thus including traffic from devices given as gifts during the most recent Christmas holiday.To quantify this study, Chitika Insights analyzed a sample of hundreds of millions of U.S.-based iPhone ad impressions accessed via Chitika's Cidewalk mobile ad platform. The data were drawn from a date range of December 25 through 31, 2014, thus including traffic from devices given as gifts during the most recent Christmas holiday.
Over the year, Android outsells Apple. But in the last quarter which includes Christmas gift giving, Apple outsold Android for that quarter. Apple had very high activations in the week Chiticka used for their sample. This first week of ownership is not reflective of how people use their phones over time, nor the average usage in general. But it's a great way to get an Apple skewed data point to sell yourselves as being effective advertisers to the Apple market.
And how did they collect this data? They looked at iphone ad impressions. That's an invalid sample bias for the claims made.
Let's hammer this a little further. The iphone is pretty much a one or two product line deal. Android phones have 100s of choices. Compare iphone use to Android phone use of similar cost would be a much more valid comparison based on their data sources.
But it's telling an iphone/Apple fan thinks this is an informative story.
-
Post Thanks / Like - 2 Likes
-
01-23-2015, 12:49 PM #5
Wow! I think phatch might have too much time on his hands, to be able to come up with such a thorough response.
-
01-23-2015, 01:17 PM #6
As my ol' pappy used to tell me.... "if you have to tell people how smart you are, you're not really very smart."
-
Post Thanks / Like - 1 LikesDiscGo liked this post
-
01-23-2015, 01:32 PM #7
-
01-23-2015, 02:16 PM #8
-
01-26-2015, 12:45 PM #9
-
01-26-2015, 12:49 PM #10
-
Post Thanks / Like - 1 LikesAbsolute Gravity liked this post
-
01-26-2015, 08:51 PM #11
Similar Threads
-
40 percent of iPhones sold to enterprise users
By stefan in forum General DiscussionReplies: 1Last Post: 05-28-2010, 01:27 PM -
Just When We Thought We Were Getting Smarter
By JP in forum General DiscussionReplies: 8Last Post: 07-30-2008, 02:11 PM -
Are you smarter than a dumb blond?
By Alex in forum General DiscussionReplies: 5Last Post: 04-01-2008, 08:56 PM -
Woman tries to buy ALL the iPhones at a store and gets OWN3D
By accadacca in forum General DiscussionReplies: 3Last Post: 07-03-2007, 06:58 AM -
uh - oh maybe machine can be smarter than us
By stefan in forum General DiscussionReplies: 11Last Post: 12-06-2006, 12:55 PM