UUtah becomes Bogley

If I want a national blog I'll go to GORP or MTBR. I doubt you'll increase traffic with an arcane name like 'bogley'. uutah was supposed to celebrate Utah and its unique splendor. Sure the image bar has pictures of other places, but one can have focus without discriminating. But that's the point, there was focus.

I think it's cool the site has so many members from other states. They add spice and are a good ego boost to those of us that live in Utah and love to play here. By having "Utah" in the name the site has attracted people who love Utah and love being here, whether to live or just to visit. That focus added strength and attraction. I guess I'll have to go looking for another place to look for good Utah beta without having to wade through the comments of some guy that rode Slickrock five years ago and thinks his two cents make a bit of difference. I think bogley will become the Jack-of-all-trades & master of none.

I will agree on one point, uutah may have been a misleading name, but I think a name change should have been an attempt to clarify, not to magnify. The name www.utahmountainbiking.com is a good example of the path I think uutah should have followed when a name change was considered. There is no confusion about their focus. UtahRecBlog.com would've accomplished that for you. Oh well, it's not my site.

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Originally Posted by moabfool

The name www.utahmountainbiking.com is a good example

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Well, again if we were a mountain biking only site, that would be good. In fact, we've even owned the domain www.utahoutdoorforum.com for quite a while, and it just redirects to uutah.com because a simpler name is often good. And we did great! We realized it's not the NAME of the forum, but the content. uutah.com says nothing about the outdoors. It could've been about modern arts and piggy tails.

The concept includes a short domain name, easy to pronounce and spell, and we really wanted a generic term.

Let's talk about "nationwide". Have you ever joined a forum and started posting non relevant material without reading some of the content first? Same way. If this url change means it's a nationwide forum all of a sudden, we should see some Maine members post their Trip Reports this week. But we know that's not going to happen.

Sometimes we'll get our members posting Nevada bike trails and such, and there's always the thought of "I know this isn't Utah, but..." and we're fine with it. We encourage our own members to share their experiences and especially the pictures when they travel out of state. We just don't want them to be uncomfortable posting Non Utah material. That's it! Seriously, that's it.

When you start to think, what really makes a forum, it's the content by members. We're a Utah based forum that is happy to see what else is going on nearby. We always will be. If anybody opposes Colorado peak bagging, Montana fishing, Idaho river running, or Wyoming backpacking, they should have left this forum 3 years ago when these topics were posted.

Now we can buy the domain www.UtahandBorderingStatesOutdoorsStuff.com - it's available, I just checked. Urls are only 10 bucks a year for purchase, so it's no big deal. But shorter domains are much better for traffic. A url name doesn't invite all kinds of traffic on it's own, you have to network. We couldn't really have "trails" in the name, because of skiing, boating, boarding, climbing... So we don't want to limit it to the Utah border, and we can't include all of our content with a certain outdoor activity. Thus, the generic name, Bogley.

Now let's talk about logo.
I agree, that little Gremlin has nothing to do with the outdoors, except maybe the sunglasses. We are still working on it. In fact, we've worked on it for 2 months. You should see some of our first designs, I've still got them, and may upload them for a good laugh sometime.

It's not permanent, but the term "Bogle" relates to a goblin of sorts. So we created "Bogley" as an Outdoor Gremlin or Trail Goblin. We wanted to create an asexual outdoors character. At first we even thought of drawing an outdoorsman, but didn't want to exclude our fine azz females here, so that's more of the reason.....

I'd love to have the logo drawn up doing different activities. It's all open, and we appreciate the feedback, really. It's just down the road for now. Like accadacca said, we're not getting paid, so all of the work gets done after we put our kids to bed and kiss our wife goodnight. Any of you are welcome to draw something up.

We've been breathing down our logo designer's neck lately. He's drawn up a lot of concepts for us, and this is the current one. It's LIKELY that we'll add mountains to the logo as well. But we didn't want to wait any longer just for the perfect logo.

(for somebody who doesn't like to read, I sure make a long post)

Take Nike. What the hell does Nike mean. Does it mean Sports in Japanese? And what about the "Swoosh"? Where does that say basketball?

http://www.heidrick.com/NR/rdonlyres...ike_swoosh.gif

It doesn't deter from the purpose. Our image bar and content say all we need to say at first glance.

Keep the feedback coming. I don't want to sound like I'm shooting you down or being defensive, I just hope I'm answering some concerns.

Beach,

I agree with explanation as to why the changes. Even after it has been explained its the word bogley I still don't get or like. :ne_nau: But then again as Tanya said its just a word, and words like yahoo may eventally catch on creating a recognizable brand. But I have no room to talk because I have no good suggestions on any word thats better, sorry. :ne_nau:

thats IMHO

By the way I still love the site :2thumbs:

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Originally Posted by trackrunner

By the way I still love the site :2thumbs:

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Thanks man. And even though you've only got 50 posts, we still want to hear what you have to say.

just for thoughts, "trackrunner" would make you think you have nothing to do with the outdoors except outside on the track. You know? But hey, we luvs ya.

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Originally Posted by Sombeech

just for thoughts, "trackrunner" would make you think you have nothing to do with the outdoors except outside on the track. You know? But hey, we luvs ya.

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I was going to put "trailrunner" since I graduated/injury problems and no longer compete as a track athlete and love running and trails and trail running, but somehow I'd enter it in wrong as one of my old usernames (trackrunner). I also use "mountain man" on the ACA forms but have never like that name personaly thats why I went with something new. . . uh I mean tried to go something new but messed up and accidently went older. :ne_nau:

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Originally Posted by Sombeech

Take Nike. What the hell does Nike mean. Does it mean Sports in Japanese? And what about the "Swoosh"? Where does that say basketball?

http://www.heidrick.com/NR/rdonlyres...ike_swoosh.gif

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uhhh ... like everyone knows (hopefully) that nike is ... like ... the greek goddess of victory and stuff ... you know, kinda like sports and ... ya know ... victory ... and stuff

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Originally Posted by stefan

uhhh ... like everyone knows (hopefully) that nike is ... like ... the greek goddess of victory and stuff ... you know, kinda like sports and ... ya know ... victory ... and stuff

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Right, but what the hell is a Japanese company doing with Greek Mythology. I mean, that's just stirrin' the pot a little too much.

Next thing you know, you'll have an oriental guy playing basketball.

Beech,

I'll keep this brief, since I know your history with my long posts. From reading everything you just posted, I don't see how changing the name makes any difference. It sounds like neither you or Scott have the time or energy to make this either a) profitable or b) fulfilling, so maybe the changes aren't worth the effort?

All the changes you want to make seem trivial, and easily done in the context of how the forum is already existing.

Now, as for SEO, I think that is where the real value is for this forum, but probably the most work for Scott. But I can't see how changing the name to Bogley from uutah can possibly help with any of the concerns you've brought up, or how expanding our range to outside of Utah can be of any value (in terms of either satisfaction, or money). Seems to me the site will continue to grow, as more people are exposed. Exposure comes through SEO, and word of mouth.

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Originally Posted by stefan

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Originally Posted by Sombeech

Take Nike. What the hell does Nike mean. Does it mean Sports in Japanese? And what about the "Swoosh"? Where does that say basketball?

http://www.heidrick.com/NR/rdonlyres...ike_swoosh.gif

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uhhh ... like everyone knows (hopefully) that nike is ... like ... the greek goddess of victory and stuff ... you know, kinda like sports and ... ya know ... victory ... and stuff

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okay ... like maybe it began 'merican and stuff?

a quick trip to the wiki tells us ...

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Originally Posted by The Oracle of Wikipedia

Nike (originally known as Blue Ribbon Sports), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was made by the pattern of a waffle iron.

The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. In 1974, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh. [Sources: 'Swoosh' by J.B. Strasser and 'Just Do It' by Donald Katz.]

The first shoe to carry this design that was sold to the public was a soccer/football cleat named "Nike," which was released in the summer of 1971."

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Originally Posted by Sombeech

Right, but what the hell is a Japanese company doing with Greek Mythology. I mean, that's just stirrin' the pot a little too much.

Next thing you know, you'll have an oriental guy playing basketball.

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Pretty sure Nike is American as apple pie, since their world headquarters are in none other than Beaverton Oregon. But I could be wrong... :ne_nau:

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Originally Posted by CarpeyBiggs

From reading everything you just posted, I don't see how changing the name makes any difference.

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I'm glad we agree. :2thumbs:

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Originally Posted by Sombeech

I'm glad we agree. :2thumbs:

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Fair enough. So why do it? Why give yourselves even more headaches?

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Originally Posted by CarpeyBiggs

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Originally Posted by Sombeech

I'm glad we agree. :2thumbs:

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Fair enough. So why do it? Why give yourselves even more headaches?

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It's the cash.

OK, for anybody who read all of this, and are still wondering why we are changing the name, here's a good example:

Link Removed

Oh yeah, don't click that.

Nice. Glad we had the heart to heart.

C'mon, if you didn't chuckle at that....

Oh I chuckled... Then I realized what a pathetic life I lead, wasting my time posting on message boards. :haha:

GROUP HUG



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