PDA

View Full Version : Why Amazon's Streaming Video Service Is Good for Hollywood



accadacca
03-09-2011, 10:52 AM
Who uses this? How do you like it? :popcorn:
--

hollywoodreporter.com

http://www.hollywoodreporter.com/sites/default/files/2011/03/illo_2011_a_p.jpg
Christian Northeast

By taking aim at Netflix, Jeff Bezo's company is helping content owners.

It should be no surprise that Amazon has entered the streaming-video market with a subscription-based offering tied to its Prime service.

The move provides the online retailer a new hook for acquiring profitable customers. But more important, it shows how the digital economy is allowing big companies to use media as a means to grow or protect legacy business models. Ironically, the same dynamic that has let Netflix flourish will also allow well-capitalized players to follow its lead. It